Wise Guys: Invista Brings Smart Technology to Textiles

When you create textiles that can shape, cool, stretch, slim, contour and withstand daily wear-and-tear better than most—and still look good—you need more than a hangtag to tell your story. That’s why NYC Textile Week is integral to promoting Invista’s growing roster of fiber innovations.

“There’s still a lot of textile and apparel business in New York. I think anything that gets the word out of the importance of textiles, and gets the city behind it, is a great idea,” said Invista Global Director for Denim Jean Hegedus about the initiative.

Invista, owner of the Lycra fiber and one of the world’s largest integrated producers of fibers and polymers, is a frequent player at Kingpins New York, exhibiting new advancements, including Coolmax, T400 and DualFX, and sponsoring corresponding informational seminars.

The show also served as a platform for Lycra in 2014 when it rolled out its “Lycra Moves Your Business” campaign for trade, and to further explain its revamped brand architecture designed for consumers to better understand its five consumer brands: Lycra for comfort, freedom and movement; Lycra Beauty for control and shaping; Lycra Sport for physical activity; Lycra Xtra Life for garment durability; and Lycra Energize for wellness.

Last year, Invista introduced Lycra Beauty branded fabrics for shaping denim at Kingpins, followed by Lycra Hybrid in the fall, a fabric that combines the comfort and flexibility of knit with the authentic appearance and performance of a woven. Through Lycra Hybrid, Invista has been able to create fabric with over 100 percent stretch in one direction and more than 50 percent in the other with less than five percent growth.

Hegedus believes this is just the start of smart fabrics, explaining that the integration of smart phones, watches and tablets into consumers’ day-to-day lives has opened the door to a flood of wearables. “We’ve become so accustomed to technology in our life,” Hegedus said, adding that consumers today are looking for fabrics that do, rather than are. She added, “There’s a real emphasis on performance. [Consumers] want them to do something that is more than covering their bodies. Retailers are asking for it, too.”