Sustainable Denim Wardrobe Launch
Nowadays, the denim category is multi-dimensional and dynamic, comprising a wide variety of fibers, fabrics, fits and finishes. This collection is designed to reflect this situation perfectly. Sustainable Denim Wardrobe has been produced to showcase TENCEL® branded lyocell fibers and Lenzing Modal® fibers across a number of garment categories, including wovens and knits, casual and formal, women’s, men’s and unisex.
“This is our most ambitious garment collection yet,” states Tricia Carey, Director of Global Business Development for Denim. “We have created a collection for casual capsule dressing that uses a broad cross-section of our fibers in a broad cross-section of styles truly representing lifestyle dressing.”
Originally coined in the 1970s, the term “capsule” applies to a small, well-curated selection of essential, high-quality items that champion personal style, favor timelessness, and are a counter to fast fashion. The idea behind this wardrobe was to focus around denim and add in the concept of sustainability.
“There are many facets to sustainability in textile apparel,” reports Michael Kininmonth, Lenzing project leader. “It is possible to choose responsibly produced fibers and fabrics and it is possible to choose responsible laundry processes. Now, beyond that, it is also possible to address the consumption of fashion garments.”
The Sustainable Denim Wardrobe collaboration is an attempt to bring together all the above elements in one curated denim lifestyle collection that enables ecologically conscious consumption. By promoting sustainable fashion apparel consumption in this way, the Lenzing Denim Team tackles a pressing contemporary problem. Additionally, quality garments with best in class fibers mean longer lasting garments.
Collaborators for the Sustainable Denim Wardrobe include fabric mills, laundry specialists and textile design students.
Eleven fabric mills around the world participated including…
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