7 Steps to Make Your Brand More Sustainable

Sustainability is much more than a meaningless buzzword—it’s essential to any long-term business strategy. Bewildered apparel brands, consider attending a series of boot-camp seminars on the topic at Texworld USA (July 12-14) in New York’s Javits Center.

Day one of the biannual textile trade show, which is a partner in NYC Textile Week, kicks off with an educational program titled “Striving for Sustainability: Creating Material Change,” co-hosted by Lenzing Fibers and Textile Exchange (TE).

Jeff Wilson, director of business value strategy and development at TE, and Tricia Carey, Lenzing’s business development manager, will get the green ball rolling with a discussion about cotton, polyesters and manmade cellulosics.

Using TE’s Material Summaries and Snapshots and Lenzing’s overview of TENCEL® and Lenzing Modal®, the duo will break down the basics of these preferred fiber solutions (both environmental and social attributes) to better equip attendees with the information needed to advocate for their adoption.

Following, Peter Pierrou, communications manager at ChemSec (International Chemical Secretariat), a global non-profit dedicated to working toward a toxic-free environment, will tackle chemical management and how companies can approach it.

Later that afternoon, Lewis Perkins, president of Cradle to Cradle, will join Wilson and Meredith Boyd, Unifi Manufacturing’s corporate business development manager, to chat about integrating sustainability into every aspect of a line, from conception to finished garment to second life, as well as the tools available to navigate that journey.

Because third-party recognition is always important when it comes to social responsibility claims, TE’s standards and compliance manager, Lee Tyler, will round out the day with a rundown of all the certifications and standards that are out there so brands can ensure they get what they want and, more importantly, can prove it. Plus, Tyler will help attendees navigate the Texworld USA floor to find the right sources for their products.

Plenty more panel discussions, seminars and conversations will take place over the course of the three-day trade show, including more on sustainability.

Jim Krueger, founder and chief executive of International Antimicrobial Council, Dina Dunn, president of Blink, and assistant head of laboratory, function and care at Hohenstein Institute, Anja Haemmerle, will talk brand integrity and lab testing on day two.

In addition, Wilson and Boyd will separate fact from fiction when they explore the current reality of recycled polyesters, from technical attributes and environmental benefits to challenges and opportunities for greater adoption.

For more information on what’s coming up at this summer’s edition of Texworld USA, visit texworldusa.com.